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Jeans that changed everything

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These jeans are synonymous with versatility and timelessness. The iconic Levi’s 501 model is almost 150 years old!

The number that started it all

Blue jeans – today it is a must have in our wardrobe, something very obvious. Although every thing has a beginning and a story, in the case of denim it all starts with an amazing number that changed everything. 501! So far, it is not known why he was chosen, although this secret does not bother us at all. Let’s go back to 19th century America for a moment. It all started with the brand’s first collaboration: San Francisco wholesaler Levi Strauss and Nevada tailor Jacob Davis teamed up to revolutionize work trousers. To make them even stronger, they used durable rivets. The duo patented the idea on May 20, 1873, creating a design that would forever revolutionize our perception of casual fashion. Today, this design is already an icon – the 501 model.

Denim icon

Levi’s 501 represent the past, present and future of an iconic style. Since its inception in 1873, the 501 has become one of the most iconic Levi’s garments ever made.  The characteristic cut of the legendary five-pocket jeans, simple form, copper rivets and button fly means breaking the rules, blurring the differences between the sexes, democracy – functionality and originality beyond divisions. What was once a work uniform has become a favorite today for everyone, from pop stars and politicians to rebels and rockers. Jeans are like a canvas on which you can outline your style and express yourself. This is why they love them and carry millions.

Birthday in an inspiring company

Birthday should be celebrated in a select group! To celebrate 149 years of epic denim, Levi’s has teamed up with seven visionaries who truly embody the spirit of denim, paying tribute to the couple that started it all. The brand’s unique campaign features hip-hop star Kid Cudi, stylist Gabriella Karefa-Johnson, model Staz Lindes, artist and founder of the streetwear brand Tremaine Emory, model and creative soul Gia Seo, musician and philanthropist Mike D’s and model Nathan Westling. Each of the characters interprets denim in their own, original way, writing the next pages of the 501’s history.

Source: answear.com

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